We’ve seen the online survey industry grow and adapt over the years, welcoming more and more users as time goes on. For the users who’ve completed a wide variety of surveys, you’ve probably encountered some key questions that you want answers on, especially those that might be a source of frustration or concern.

We want to be as transparent as possible with our users, whether you’re a loyal OpinionWorld regular or just beginning, as we have done in the past with our Debunking the Myths of Online Surveys blog. The Q&A content below reflects our commitment to providing honest answers to your common questions, just as you provide your honest opinions in our online surveys.

What is a demographic?

A demographic is defined as a specific section of a population – meaning it brings together a group of individuals who share a common characteristic within a wider range of people. Demographic categories can include:

  • Race
  • Sex
  • Age
  • Location

These examples should give you an idea of the most common demographic questions you will encounter. Every city and country will have different demographic splits, although there may be some common ground. For example, the age demographics in Australia could be rather different to those found in Mexico, Italy or Nigeria. 

What is demographic data?

This is the output you get at the end of a survey once you’ve gathered demographic information on all your participants. It helps you to understand who has completed the different questions and allows you to discover patterns within answers.

To provide a demographic data example, you might find that male respondents from one city within the age demographics of 25-34 all provided the same answer for a certain question. This gives the people who commissioned the survey useful results that can then be used to inform their future decisions or actions.

What is demographic data used for?

You can use demographic data gathered from surveys in a variety of ways. It can reveal how different groups of people may think and give insights into how you can better target those groups.

If a business or organisation wants to speak to their target demographic through their advertising or brand messaging, they need to understand that demographic better.

Demographic data in surveys can give them information on common interests, what content they should write about on their social media or blog, which devices different groups of people mainly use, and more. It can also be used to see how people respond to existing messaging, like in our advert reviews to gather insights on whether they appealed to the right people.

Why do demographic surveys repeat certain questions?

Speaking specifically about our surveys, each one needs you to confirm certain details about yourself. The surveys themselves can come from different organisations, so the potential answers can vary ever so slightly – even if yours don’t.

Although you’ll have filled out your details when you joined OpinionWorld, those same questions will need to be answered for each survey you complete. The initial questions when completing your profile are there to help match you with relevant surveys, while those questions in the surveys themselves are there to confirm your answers.

Is my personal data safe?

When we ask you for your demographic information, whether that’s to complete your profile or respond to a survey, all your details are safe – and will remain 100% private and confidential.

We only provide businesses and organisations that create surveys with us the information they need to know. We follow the codes of conduct from market research governing bodies (ESOMAR, MMR, MRA) to the letter.

Will you make it easier to complete surveys in future?

We are always looking for ways in which we can improve the survey experience for our users. Time is money, after all – and it’s one of the many reasons our users decide to spend time filling in our paid online surveys. Removing duplicate questions is something we’re looking into, so you can invest more efforts into sharing your opinion with those who want to hear it.

How can I get started with surveys?

If you’re ready to start completing surveys and expressing your opinion to those who’re interested, you’ll need to start by creating an account with us.

When setting up your OpinionWorld profile, you’ll be asked to fill in some key information to complete your profile. That information is what gives us the ability to go out and find demographic surveys that are relevant to you, connecting your profile with organisations that want to hear your views. You can always check out how it works to make sure you’re totally satisfied by how our process works before making your profile.

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